Full design process:
1. Define Goals & Audience I began by clarifying the call to action, identifying the target audience, and establishing the subject and purpose of the microsite: launching a new interactive fashion app. This included mapping potential user behaviors, defining key messaging, and setting measurable goals for engagement.
2. Research & Concept Development I gathered visual inspiration from fashion, interactive microsites, and current web trends, creating moodboards and style explorations. From there, I sketched and developed two distinct concepts, exploring different layouts, color palettes, typography, and interactive elements to reflect the app’s underground fashion identity.
3. User Feedback To test the concepts, I conducted a small user feedback session with 25 participants, showing prototypes and gathering insights on usability, clarity, and appeal. This helped me evaluate which concept resonated most with potential users and guided refinements before moving forward.
4. Ideation & Prototyping I moved into full ideation, creating detailed wireframes for both desktop and mobile layouts. I mapped the user flow, designed navigation patterns, and prototyped interactive elements in Figma, iterating multiple versions to ensure a seamless, intuitive experience.
5. Final Design With a validated concept, I designed the full microsite in high-fidelity, including typography, color schemes, imagery, and micro-interactions. I refined layouts for desktop and mobile, optimized readability and visual hierarchy, and ensured the site clearly communicated the app’s features while maintaining a bold, fashion-forward aesthetic.