Spotify: Improving the User Experience (case study)
UX Research · Usability Testing · Analysis · RecommendationsOverview
A collaborative UX research project focused on evaluating Spotify’s usability and understanding how users navigate and complete common tasks. Our team conducted usability testing, analyzed participant behavior and feedback, identified recurring pain points, and developed recommendations to improve the overall user experience.
01 — Research
Research Goal
We wanted to understand how easily users could navigate Spotify and complete common tasks, while identifying areas of confusion, friction, or difficulty.
Research Questions
- How easily can users navigate Spotify?
- Which tasks are intuitive, and which create confusion?
- Where do users experience hesitation or frustration?
- What changes could make the experience more intuitive?