Event Marketing · Branding · Social Media
After Hrs
After Hrs is an R&B-focused nightlife event company. I created the brand identity, promotional materials, and run all social media accounts while also coordinating the events and shaping the overall creative direction.
Event Creative & Marketer
Branding · Marketing · Design
Instagram · TikTok
Event Identity
I created the After Hrs logo to capture the dark, understated, and relaxed atmosphere of our events. The design uses a simple, recognizable visual identity that reflects the late-night feel of After Hrs and can be carried across flyers, social media, and other event materials.
Event Promotion
I designed the promotional materials from concept to final execution, experimenting with different layouts, imagery, typography, and visual treatments while keeping the After Hrs identity consistent. Each promotion was created to communicate the event while building a distinct visual presence across social media.
Event Coordination
I took the event from the initial idea to a fully executed experience, handling the planning and coordination needed to bring the concept to life. I managed the event details while also overseeing the creative elements, music, atmosphere, and overall experience to make sure the final event reflected the original vision.
Takeaway
After Hrs gave me the opportunity to take full ownership of a creative project from beginning to end. I was able to combine branding, graphic design, social media marketing, music, and event production while learning how each part of a project contributes to the final experience.